Why not dye the lot?
It will save both the pennies in your pocket and the environment!
The French are now well aware of food waste, but many people still have no idea about textile waste even though the stakes are just as important. Dyeing faded shirts and household linen you no longer like the look of helps save the environment and maintain a sustainable, collective and collaborative economy.
Using Haute Couture dyes is the opportunity to:
Reuse old clothes,
Make sheets and curtains fashionable again,
Contribute to saving the planet,
Keep your children happy,
Choose a French brand to create jobs in France.
Using fabric dye means GETTING INVOLVED, sorting through your wardrobe to recycle, reuse and help the environment by giving your old clothes and household items a second chance.
You can dye anything made of cotton, linen, silk and viscose with Haute Couture’s range of 28 fabric dyes. Dyeing has become a perfect way of reducing consumption and fighting against waste. Soft shades and pop and vibrant pastel dyes will jazz up your clothes and home interiors. Haute Couture dyes are long lasting and easy to use which makes them an obvious choice for both professionals and families.
SHOCKING FIGURES about textile waste in France
One figure in particular shows the extent of the problem: on average, women buy 30kg of textiles every year. So stop throwing it all away!
Think that’s a lot? Unfortunately, it only ranks as average compared to other wealthy European countries: both men and women in the United Kingdom buy an average of 20 kilograms of clothes every year.
Less than a quarter of our clothes are recycled.
French people buy around 700,000 tons of clothing, linen and shoes in France [every year].
France therefore needs to recycle more and change its attitudes. We buy a lot more clothes than we used to, especially because shops like H&M, Zara and Primark have made cheap clothes more widely available and pushed the concept of ‘fast fashion’. The real issue is that a lot of this shopping is actually useless: we estimate that each household has the equivalent of €114 of clothes that never get worn.
This is backed up by another statistic provided by the specialist website Planetscope: 60% of French people have clothes that they never wear.
€442 million is thrown away every year. France therefore has quite a lot of room to improve its spending habits.
That said, we also have a lot to be optimistic about as environmentally friendly attitudes and awareness of intelligent consumerism are on the rise. French consumers are becoming more and more adept at what is known as ‘new-wave consumption’. This shows that they care more about a wide range of values where the environment plays the central role alongside other deep aspirations including ethics, solidarity, favouring local producers, respecting oneself and others and being more generous.